I am writing this comment on behalf of my Fiance` Kurt Daniel, whom was a victim of Bill Heard and their deceitful staff in Union City, Georgia. He was in dire need of transportation and they gave him the option of getting a co-signer that would receive a $2000.00 rebate check, once the deal was completed. However, when it came time to get the car tag (registered), his name was not attached to the vehicle/vin number, although the co-signer informed them of whom she was (California resident) by giving him the Power of Attorney to be in possession of the vehicle as well as being his co-signer. The additional events that occured after he was given keys from the sales associate (don't have name at this time and not certain if its legal to post it) are completely Absurd! Not only did they pick him up from our house and take him to the dealership to complete the sale, set him up with the 'company' auto insurance (to be deducted from the aforementioned $2,000.00 rebate), but they also set up the 'On Star' tracking device phone card in his name. Furthermore, UPS sent a package to the co-signer in California to get copies of her license to complete the sale and his cosigner verbally told the head of their sales/security department (that got Kurt arrested for 'theft by deception') whom told them that Kurt Daniel was her 'grandson' and that she was co-signing for his HHR 2008 Chevrolet. A few months passed and the bank backed out of the deal, because they had his grandmother listed as the only person associated with the car and they actually had police officers pick him up from his job for theft by receiving stolen property, which was completely false!! He was released on Labor day, because he has no priors and even the judge informed him that Bill Heard Chevrolet is going down! We will pursue a civil/crimanl case, because seemingly they continue to mislead people that they know are in despartate need for transportation and the deceive them, get them arrested and lie, all in the effort to complete the deal! This is so wrong that words cannot express my disgust with their unethical practices and that thus far that they have remained in business and able to get away with blatantly lying to their customers!

It is my sincerest hope that they GO DOWN soon!

A. McCarty


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1. Written by Dub Watkins, on 01-10-2008 05:16

I am getting sick of seeing all the Bankruptcy articles that keep referring to the "Perfect Storm" as the company started losing money in mid 2007. As a former employee in the know - That is completely false. For years, Mr. Heard let each store operate as needed in it's own market. In 2004 they created an entire level of traveling PLATFORM managers to divide the company into 4 regions and change business practices to operate all stores exactly the same. That was the beginning of the end as most stores did begin to show losses. This level of management was very high paid and one even took the liberty to open his own version of corporate office in Las Vegas to the tune of millions. The store in Sandy Springs was treated to a revolving door of 17 general managers in 4 years, all of whom received HUGE signing bonuses and massive salaries similar to those of CEOs of corporations. DO THE MATH! 

Those of us at the bottom could see what these changes were doing to our stores, but of course, no one listened to us because everyone at the top knew a better way to do business. As most of the employees of the stores DID honestly try to do their best to serve our customers, it was those at the top providing the fraud that you read about. Please don't blame the sales staff, FI people, mechanics or parts people. They are all the best in the business and hopefully all of us will find a home with a reputable employer. Mr. Heard surrounded himself with idiots. He was one to kill the messenger, so I know for a fact that numbers and reports were manipulated by his corporate staff to show him waht he wanted to see, so they wouldn't get yelled at. 

Mr. Heard may not have even known the real shape of the company until it was too late. But, then again he may have lead the deception. That, we will never know. 

Employees in Huntsville have files suit against him for wronful dismissal and their lawyers filed it as class action to include all Bill Heard workers. I myself may call an attorney today to see if it is possible to sue him personally as his mismanagement of his own company led to my financial and mental anguish as I am in real trouble now that I suddenly and without warning am unemployed. The blood of all employees is on his hands and as we wonder where our next meal will come from, Mr. Heard reamains a millionaire because of the work we did for him. That hardly seems right. What goes around comes around. 

On the bright side, he did have to sell a 50 million dollar home for 17 million as well as 2 learjets valued at 35 million a copy. POOR THING.

2. Written by Ronald, on 16-09-2008 06:14

Desperate people buy used cars not brand new ones they can't qualify to buy. Bill heard is a rip off but your story is absurd.

Comments on Bill Heard deceives their customers and has them arrested for theft due to their fraud!

Consumer Forum is another great place to discuss consumer concerns NOT RELATED to this article.

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